• Module 1
• Module 2
• Module 3
• Module 4
• Module 5

Back module list

Market analysis

How to do it: market segmentation, buyers are different from customers, the competition

Customer wants and needs

Who are our customers? How can we keep them happy? How can we find out what they want?
Workshop: What have been your problems, and what has given you insight?

Pricing

What is your product or service? How can we satisfy our customers? Setting the price – science or guess?
Workshop: What have you done in the past that has been successful? What lessons have you learned?

What do you need to do for expansion? How much will you expansion plans cost?
Workshop: Where to find the finance, developing your 1 – 2 – 5 year financial plan
Workshop: Working on your financial plans, identifying the best sources of finance.